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Today, Marchex announced that Brent Turner, Executive Vice President of Call Advertising Products at Marchex, will be speaking about the importance and growing role of phone calls in the mobile advertising era at the Borrell Associates “Local Mobile Advertising Conference” at 4:30 p.m. on Monday, October 3, 2011 in Chicago.
Brand's global advertising strategy executive discusses five facets of dynamic storytelling.
Jennifer Nealson oversees marketing strategy for Trust Company of America???a business-to-business company that serves wealth managers with portfolio-management software. Hers is a unique market and a competitive one???so finding a point of differentiation is critical. She came in to talk with me about how she's marketing that differentiation and unique value???most recently, through a new ...
New data out from Nielsen may have some advertisers questioning their advertising strategy. The report finds that many times ad campaigns are delivered outside the target audience.
Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media.
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