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11 Brochure Mistakes Lawyers MakeILW.comMistake 6: The brochure doesn't invite calls or contact from prospects. Giving information by itself isn't enough. You must create a reason for prospects to contact you. Interaction is the critical marketing step most lawyers overlook. ... |
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Sunny side's up for hockey in FloridaMontreal GazetteIn a brochure for season-ticket holders, it is called "The Blueprint," and it says all the right things. The franchise will focus "on core traits of character, skill, size, and speed." It will continue to "develop amateur and minor-league prospects. ...and more » |
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Specific Facts Build Powerful Marketing ArgumentsILW.comTrey Ryder offers lawyers three free articles by e-mail: 9 Smart Ways to Cut Marketing Costs and Improve Results, 11 Brochure Mistakes Lawyers Make, and Marketing Moves Most Lawyers Miss. Send your name and e-mail address to trey@treyryder.com and ask ... |
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