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Return To Brochures Article Archive   Search the Article Archives How to Design an Effective Business Postcard By Carmelo Jose D. Diaz Postcards have become one of the most priceless business tools for fresh marketers. A traditional business postcard in most cases is used to grab the attention and curiosity of the reader. Other printed product and medium of advertising pulls off the same advantage but postcards seems to be the easiest and least expensive form of sales bait. Postcards can produce a large amount of click-through for your site that can lead to a surge of high-quality sales leads. Postcards usually comes in three basics sizes, the standard size which is 4 by 6 and the medium size which is 5 by 7 and the large size which is 5 1/2 by 8 1/2. Postcards are small in size so they are less expensive to produce and mail. Some postcards are built on a heavier stock so you should expect to pay a bit more for those kinds of postcards which lasts longer and more durable. Incorporating postcards into your marketing plan can help you collect more clients and broaden up your sales horizon. You can include postcards in your subscription forms, survey and membership forms, coupons, products and newsletters. Traditional printed postcards are much easier to use for you can just fill it out and the clip-out orders forms can be easily sent back to you. Before calling your postcard printing company you should have to think first of what kind of postcard you want to be printed. Will it be an order form, mini newsletter or a general advertisement of your product? If your postcards will be an ordering form, focus more on the simplicity of the design and use of words. Jumbling with too much graphics and sales pitched words might cause your readers to lose interest in your products. Choosing fonts for your postcards should also be well planned. Most postcards right now uses sans-serif fonts like Verdana or Arial because it has a smoother shape and a clearer look. Full color postcards give more attention grabbing glitz to your postcards compared to two color or one color postcards. The play of visuals and color in a full color postcard is the reason why it is a proven and tested attention grabbing marketing tool. So make sure to keep this in mind while doing your postcards designs. Give balance on your graphic and your words. Another consideration that you should also take note is the kind of paper stock that you will be using for your postcard printing. You can choose between coated and uncoated paper stocks. For business postcards the widely use paper type is the coated card stock which gives a little bit of boost to presentation of your postcards due to the smooth and glossy finish of the stock. Traditional postcards are the most efficient, easiest and most economical way to stretch your sales and profits. Postcards can increase response from your recipients and can provide brand name recognition that your company needs. Use postcards and make it easy for your prospective customers to buy and make inquiry about your products or services all the while giving a wide horizon to your sales. More Printing Topics can be found at My PostCard Printing : A Los Angeles Printing Company Services Online topics alos include Brochure Printing, Catalog Printing and Full Color Printing About the Author: This article was written by Carmelo Jose Diaz under My Postcard Printing : Los Angeles Printing Services Company Online Advertising Objectives

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