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Return To Brochures Article Archive   Search the Article Archives Should we use brochures for marketing? By Paul Yes, brochures are good marketing materials. The brochures should be designed very well. It should be eye catchy. An experienced graphic designer and marketing professional can provide a great idea for designing an attractive brochure. A brochure is printed in both the sides and folded. Most of the companies use brochures to market their products and services. If you go to any event you get lots of brochures. These brochures are printed in normal paper or glossy paper. Brochures are used to promote products and services, so the texts and graphics should attract the people. A brochure creates an identity so the design should be very good. The front page of the brochure should be simple and corporate logo should be incorporated. Some useful tips for brochure designing: 1) The headlines should be short and catchy. 2) The headlines should attract the target audience. Suppose if you are targeting children, include 'Favorite carton characters'. 3) The text should be easily readable. 4) Paragraphs should be short. 5) There should be no typing mistakes or errors. 6) The photos should match the content. If the brochure content is about chocolates and the photograph is of an old man, it does not add a meaning to it. 7) There should be no more than 3 fonts in the whole brochure. 8) Use creative captions, it attracts people. About the Author: Paul has been providing answers to lots of queries through his website on a wide variety of subjects ranging from satellite phones to acne. To learn more visithttp://www.askaquery.com/Answers/qn1608.html http://www.askaquery.com/Answers/qn1608.html You are welcome to republish the above article only if you add our hyperlinked URL. Advertising Photography

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